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2 Comments

  1. Rick Young
    January 28, 2020 @ 1:13 pm

    I’m sure Strobie’s meant no disrespect to Bryant and his daughter. Nor were they capitalizing on their deaths to bring people into their store. The shop’s apology is enough penance, if any is needed. IMHO, the problem here lies with people too easily offended, virtue signaling and trying to stir up controversy for the sake of doing so. Unfortunately, a good example of the dark side of social media.

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    • kkrige
      January 28, 2020 @ 1:49 pm

      I believe you are sadly correct Rick. People like to stir the pot.

      Stobie’s has a brilliant marketing campaign – free pizza to the names of the day! People love free stuff, and it is a pizza lottery that has mostly worked in Stobie’s favour. Not to mention the fact that they have used it to commemorate others along the way. But sadly, this week people got grumpy about it.

      Being on top of a potential PR nightmare is hard, but I think Stobie’s did the best they could under the circumstances—address the issue, calmly explain their side, apologize, and move on. If people continue to be nasty, you take it offline. Any business who has a presence online will have to face a disgruntled customer at some point. It is the nature of marketing. Handling it as well as Stobie’s did is a lesson in best practices.

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