Communication With Clients: How to Make Social Media Sing
One of my clients is a local tree services company. As much as I handle most of their social media and write all of their blog posts, I couldn’t do it without help. Their blog this week is a great example of that. It has received lots of positive feedback already. I appreciate that but have to put in the caveat that much of the content in the post came directly from them. Communication with clients is key, and that is what a good working relationship looks like.
Communication with Clients
I can wrangle words til the cow comes home, but the process is always far more productive and positive when I get support, suggestions, and feedback from clients. That requires regular communication. What do they want to see written? Did one article work better for them than another? Have I missed the mark on the message or is it not the right tone? Tell me! I try to do my best, but always encourage guidance, so that what I put out there is a reflection of who my client is. If they don’t like it, or their audience doesn’t, then I am wasting all of our time. With regular communication with clients, you can alleviate many of the above mentioned issues.
So today, I want to offer my sincere appreciation to the folks at CLC Tree Services, who help keep our communication strong. Thank you to Pam, for taking the time to answer my questions and provide me with pictures on a regular basis. When I can catch you Calvin, you are a wonderful fount of information and the person I want to please most. Curt, you have been the voice in my head for years inspiring many blog posts. Your encouraging words mean a lot to me Christine. And if Mama ain’t happy, nobody’s happy. Your smile tells me I’m doing alright Anna Marie. There are plenty of other people at CLC Tree Services who keep this fabulous company hopping. I hope you know what a great company you have chosen to work for!
I will be forever grateful to you all for putting your trust in me. And for helping me put more trust in myself. I look to CLC as proof that social media marketing works and that with communication all around, it can do wonders. Especially for a small business.
How is your communication with clients? How often do you speak or connect with them? Do they provide feedback, topics they would like to see covered, backstory to help make your messaging my informative? Maybe the impetus should come from you!