Have you visited your website recently? Websites tend to be static entities. You spend time and energy making them look and behave the way you want them to, then wash your hands of the process and walk away. Check! Task complete.
Not so fast…
Did you know that sometimes websites get glitches? Codes expire, links break, bots leave bits that wreak havoc on the look or usability of your site. If you don’t frequent your site, how are you to know that?
Having a current website is an important tool for business owners. They are often the first thing customers look for when seeking information about your business, whether that be hours of operation, location, business reviews, services/goods, or more. If they can’t find you, most people give up and move on to the next company that offers similar goods or services leaving you to fall in the rankings. In today’s ultra-competitive market, you can’t afford NOT to be found.
I have a tip though.
Add a BLOG
Want an easy tool to keep your website current and up-to-date? You should have a decent SEO company to keep track of it, but it doesn’t hurt to have a more hands on approach too. There’s another way that doesn’t involve learning complicated coding or full-on website design.
In a word—Blog.
When you add a blog to your website, you effectively ensure regular visits. By you and hopefully plenty of other interested parties. Set a schedule to add new blog posts daily, weekly, bi-monthly or monthly, and take the time to check your website while you are there. Do a quick visual scan to make sure your page is loading properly, colours and text are displaying as they should, and no major issues are apparent. This isn’t complicated, as you are already there making sure you new post looks the way you want it, so there aren’t really any extra steps.
Don’t forget to respond to comments on previous blog posts too. This not only lets visitors know someone is actively keeping an eye on the page, but it keeps negative creepy crawlies at bay too.
As a bonus, the more often you visit your page, the more in-tuned you will be with any issues that may arise. Find a glitch? Invariably they happen, but the sooner you discover them, the faster they can be rectified. Better to deal with issues promptly, rather than a few weeks (or months?!) down the road. And better for you to discover problems than customers seeing them and having them reflect badly on you because of them. Keep your website design and SEO team in the loop and you can keep on top of current styles and trends too.
Incidentally, if blogging isn’t your forte, I have been known to pen a word or two in my day. If you are looking for pointers or someone else to write blog posts for you, feel free to contact me directly to see how I can help.