Keep your Social Media Management in the Loop
For those of you in need of someone to manage your social media accounts, I have some words of advice. Connecting with your social media manager is important. Let the person who is handling your accounts know what you are doing. If you are updating those accounts yourself, it is easy to add pictures from your day, from dull to dazzling. If someone else is doing the updating though, unless they are on hand, keep them in the loop! Upload them pictures. Send them short accounts of interesting happenings. Advise them of changes to scheduled events. Give them notice of upcoming affairs. Let them know about things your audience might find interesting. Stay connected!
Connect to Help Build Your Story
It doesn’t have to be earth-shattering. More often than not, your customers, clients, or followers just want to see you in action. They want to see the faces of the people they know and have interacted with. Candid photos always get more likes, shares, and followers. You can be unpacking a box, wiping a counter, or counting an order. This is what your business looks like. It isn’t always hanging high up in a tree, participating in a fun run, or receiving an award. And that’s business! There are plenty of mundane days when you need to get stuff done, but that is what keeps your business running. It’s okay to show that side of your company too. A decent social media manager can create a picture of your company from all the pieces. That’s what you pay them for after all.
When they don’t know what’s going on though, they cannot share.
So do yourself a favour. Whether it is once a week, month, or day, think about what you want from your social media manager and ultimately your online presence. When you know what you want that to look like, get on the same page with your content curator and work something out. A good social media platform is a great base for customers to find you. And that’s just good business sense. So keep that connection strong and watch your presence shine.